A Guide To Meta Descriptions: How To Make Them Work

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A meta description is a short piece of text set inside the code of a website page that depicts its substance. The meta description at that point shows up under the page’s URL in indexed lists.

On the off chance that you utilize something like Yoast, adding meta descriptions is much simpler. Simply click on Edit scrap in the Yoast SEO segment accessible while altering in WordPress and enter your description in the Meta description area. You’ll have the option to see a see of what it will resemble in web index results.


It generally has to do with client conduct, especially navigate rates. Furthermore, navigate rates are straightforwardly utilized for web crawler rankings.

Your meta description works with your title and URL in your output to show searchers that YOUR connection is the connection that will have the solution to their concern. At the point when you have an eye-getting title, a direct URL, and a convincing meta description, your active visitor clicking percentage will increment.

Composing your own meta description can likewise have any kind of effect in view of the manner in which those descriptions are introduced in list items.

An elegantly composed meta description can attract searchers to tap on your post over all others, expanding your navigate rates. Navigate rates, joined with the time clients spend on your site, will expand your rankings.

Composing a meta description that is sufficiently convincing to catch the eye and get click-throughs isn’t simple. Luckily, we have a few hints you can use to compose wonderful meta descriptions that will help traffic and changes.

Overlook Character Limit

Your essential center when composing your meta descriptions, likewise with the entirety of your substance, should be your end client. What data do they have to find to pick your site over the others? Start your description with the most significant and convincing data for the client and go from that point.


Once more, since Google doesn’t utilize meta descriptions for positioning doesn’t imply that you should exclude keywords.

Sometimes, Don’t Write It

In some cases, it’s smarter to leave it clear in the event that it doesn’t bode well

In case you’re focusing on a long-tail catchphrase the description pulled by the web indexes might be more important and valuable to you.

Web indexes pull the catchphrases and the encompassing expressions that a client looks for. This implies that the bit pulled by the web index might be more significant to the searcher than your composed meta description since it contains the specific inquiry string that the searcher is searching for.


Since you understand what makes up an extraordinary meta description (short and punchy, catchphrases, source of inspiration), we should discuss where you totally need to incorporate a unique meta description.

Landing page

Your landing page meta description is your opportunity to give the initial introduction of your image.

High Traffic

In the event that you have content that is getting a ton of search traffic, ensure that the meta descriptions for that substance are on point.


Your item and classification pages are what keep your eCommerce site making deals, so having to draw in meta descriptions to acquire clients just bodes well. These descriptions should speak to your intended interest group and remain on-brand.

Little To No Text

Pages with weighty video or picture substance may rank well yet won’t have enough content all alone for Google to pull a meta description. These pages will require a meta description composed.

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